It’s as simple as getting back to the fundamentals. That’s what my mentor told me about 18 years ago when I was one of the top sales reps and my numbers started dipping down.
He was listening to my phone calls, and he was like, “Jeremy, this doesn’t sound anything like what you were saying when you were crushing it. Like what changed?” I was like, “I don’t know.” I thought I was doing the same thing over and over again.
I had a pitch that was converting and crushing it. Over time I’d have conversations. I think I would learn something new and apply it. Then again, learn something new and apply it as well. Months down the road, and it was like my whole process had changed cause I kept changing without even knowing it.
My mentor said I needed to get back to the basics. Sometimes we don’t recognize it, and we don’t do it, and we continue to struggle.
This is me personally reminding you to get back to the basics with these 4 pillars of highly profitable coaching business.
The four pillars are fundamental. They’re so important, and they’re necessary to do in order: Mindset, Sales, Marketing, Operations.
So many people that I’ve talked to are doing them out of order, and they’re wondering why they’re struggling so much. They feel like they’re running through quicksand trying to get to their goals.